Tyson Sumrall's Page

Current Company

TheUseful (World Avenue)

Title

Director

Website

http://theuseful.com

Current Experience/Duties

Responsible for the overall relationship, media planning, development, media buying, analysis and optimization of Tier 1 Strategic Publishers; acquiring new Tier 1 publishers (promotional sites, email marketing providers, targeted high traffic websites). Media buys include all online channels - Display Advertising, Email Marketing, Registration Paths, Promotional Sites, Contextual Marketing.

• Extensive Media Buying across multiple online marketing channels (display, email, reg path, promotional sites)
• Negotiation of CPM, CPA, CPC contracts and payouts
• Post campaign analysis, optimizing existing campaigns to maximize profitability
• Development of product offerings/exclusives with Creative Services Dept.
• Provide budget and spend summaries
• Building email, lead generation, affiliate program objectives - measuring results and optimizing
• Currently spending over $700,000 per month on Media Placements for internal campaigns while still maintaining a profitable margin.

AIM

linxty

Zip or Postal Code

33323

I Am

Advertiser/Merchant

I Am Looking For

Advertiser/Merchant, Affiliate, Affiliate Network

I Am Interested In

Business Deals, Partnerships, Creative Outlet, Expertise or Ideas, Industry Colleagues, Old Friends, New Friends, Getting Back in Touch

What do you hope to most get out of this site? What do you have to offer?

I have almost 10 years of online advertising experience on both the publisher and the advertiser side. I hope to make new connections, form new partnerships and increase business both ways.